- $200,000 to promote tourism recovery in Northcliffe and surrounding areas
Supported by State Government through Tourism Western Australia
Throwing its support behind tourism businesses affected by last month’s Northcliffe fires, the State Government is providing $200,000 for an awareness campaign to encourage people to holiday in the region.
Tourism Minister Kim Hames said while tourism operators in Northcliffe and surrounding towns, including Walpole, Pemberton, Manjimup, Nannup and Bridgetown, had reported a significant drop in business following the fires, there was still plenty to do and see in the region.
“Many businesses have had cancellations from customers who were concerned about safety and access to the region, or thought the fires had caused so much damage there was no point visiting,” Dr Hames said.
“But the reality is visitors can still enjoy some of the most iconic experiences Western Australia has to offer, like the Valley of the Giants Tree Top Walk near Denmark, the Understory Sculpture Walk in Northcliffe, Fonty’s Pool in Manjimup, the Gloucester Tree in Pemberton and the Manjimup Timber and Heritage Park.
“Plus there’s everything to do and enjoy from visiting truffle farms and other producers in the region, to exploring Mount Chudalup in D’Entrecasteaux National Park.
“We’re encouraging people to discover or rediscover this beautiful part of the State over Easter, during the April school holidays or as a winter getaway.”
The campaign, which started this week, includes newspaper, online and social media marketing.
The Minister congratulated the local tourism industry for supporting the campaign with incentives such as excellent travel offers for visitors.
“Visitors are vital for regional communities as the money they spend during their stay not only supports tourism operators but benefits the local economy as a whole,” he said.
Last financial year the total visitor spend in the State was $8.3 billion – $3.5 billion of which was spent in regional WA.
Tourism WA and regional tourism organisation, Australia’s South West, developed the information and promotional awareness campaign to aid business recovery
The first stage of the campaign runs until April 1, 2015
The second stage begins in mid-May
For more information, visit http://www.australiassouthwest.com